Audience research (Define target audience, Questionnaires)

These films are all either 15+ or 18+. They don't necessarily enjoy watching romantic lovey dovey films such as Love Actually, Remember me or The Note Book, as they're mainly aimed at girls who want the perfect relationship and all that soppy stuff that comes with it. No! my audience would rather watch people get chased and attacked as it's more interesting than some girly romantic film. However there are many people that enjoy watching all different genres of film. Whether it's horror, comedy, romance, thriller, action, adventure and science fiction. Everyone has their own interests. 

My target audience is both male and female but only of the ages 15 and above. This is because all films which contain violence, swearing and sex scenes are certified either 15 or 18. My audience will enjoy watching films at the cinema for the best effect with the noise and picture, but they will also like purchasing the DVD to watch at home and watching films online. Most teenagers are fixed to technology, this means that they will know where and how to find films to watch online. whether it's through social networking sites such as Twitter and Facebook and via Google and YouTube. 

They enjoy watching horror, thriller and scary movies because they find them interesting and love the thrill of them. They like to watch films which leave them jumping out of their seats, what're about unexplainable events and spookiness. My audience like films such as Sinister, Paranormal Activity and Saw. All these films are horror and thriller as well as gore.



I thought it would be a brilliant idea to get some of my audience to watch the Sinister film trailer and to ask them a few questions. This was so I could get a response on a real media text. I chose the film trailer Sinister for them to watch as I think it is one of the most jumpy and creepier recent ones that have been released. When I watched this trailer it made me jump at quite a few points. I wanted to see if other people would have the same reaction. So therefore what I did, was I got two members of the class, both male, to sit and watch the trailer on the big screen with the volume fairly loud. I did this because I wanted them to be able to hear the full effect of the trailer. The lights were turned down and it was only them and myself in the room, this was so no one else could effect their reactions.
After they watched the film trailer I asked them a series of questions. These were..

1)Did you enjoy watching the trailer?
2)Opinions of the trailer e.g did you find it scary?
3)What genre would you say this film trailer is?
4)Would you go see this in the cinema after watching the trailer for it?